How to Create Real Value for Motocross Sponsors — From a Rider’s Perspective
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In motocross, sponsorships can make the difference between scraping by and taking your racing to the next level. But here’s the hard truth — companies aren’t just looking for riders who ask for gear. They’re looking for riders who can bring value back to the brand.
As someone who’s both chased sponsorships and now helps run FlowVision®, I’ve seen this from both sides of the table. The riders who stand out aren’t the ones with the biggest follower count — they’re the ones who treat sponsorship like a partnership.
Here’s how to create value for motocross companies that sponsor you.
1. Understand It’s a Two-Way Street
Sponsorship is not a handout — it’s an exchange. A company is investing their time, money, and product into you with the expectation that you’ll help them grow in return.
Think: What can I do for them? before asking What can they do for me?
2. Go Beyond the “I Have a Big Social Media Following” Pitch
Every company hears it: “I have a huge following on Instagram/TikTok.” But followers don’t automatically equal sales.
Instead of just talking numbers, show how you’ll convert that following into real-world results:
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How will you highlight the product in use at races?
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How will you share your honest experiences with it?
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How will you connect the brand to your community in a meaningful way?
3. Be a Walking, Talking Brand Ambassador
When you wear a sponsor’s gear, ride with their logo, or run their graphics — you’re representing them.
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Keep your bike, gear, and yourself looking professional at the track.
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Be approachable and positive with fans, parents, and other riders.
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Be the rider people want to ask, “Hey, what goggles are those?”
4. Deliver Content They Can Use
Brands love riders who make their job easier.
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Take high-quality photos and videos wearing/using their product.
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Send them unwatermarked versions they can use for social media, ads, and their website.
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Tag the brand in your posts and reply to comments with enthusiasm.
5. Represent at Events — On and Off the Track
It’s not just about results — it’s about presence.
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Show up early, help with the booth, talk to customers.
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Hand out stickers, flyers, or discount codes.
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Support the company’s team at events even when you’re not racing.
6. Share Results and Updates
Sponsors want to know their investment is working.
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Email or DM them after big races with results and a photo.
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Let them know when someone bought gear because of you.
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Keep them in the loop on your season, training, and community work.
7. Stay Loyal
Hopping from brand to brand kills credibility. If a company supports you, stick with them. Long-term relationships are worth far more than short-term perks.
The Bottom Line
If you want motocross companies to sponsor you, focus on creating value they can’t ignore. Be a rider who delivers results — not just on the track, but in the way you represent, promote, and build their brand.
That’s the rider companies remember. That’s the rider who gets the call back.
FlowVision® was built by racers, for racers. We know the value of true partnerships, and we’re always looking for riders who share our passion and commitment to the sport. If you’re ready to represent with integrity, professionalism, and pride — you’re the type of rider we want on our team.
🏁 Ride with Vision. Ride with Flow.