Who We Are....

FlowVision® Motocross Goggles – Clarity. Confidence. Connection.

Family-driven. Rider-built. Focused on redefining what it means to see and perform at your best.

Who We Are

FlowVision® was founded by the McBride family, born from a deep passion for motocross and a lifelong love of two wheels. What started as a mission to improve the riding experience has grown into a movement that connects riders, families, and fans around the shared spirit of motocross.

We know this sport from the inside out — the early mornings, the travel, the grit, and the rush of every lap. That’s why we design gear that supports riders at every level — from local track heroes to national competitors — with the same goal: to make every ride clearer, safer, and more connected.

Our Vision

At FlowVision®, we believe motocross is more than a sport — it’s a way of life. Every turn, jump, and gate drop demands focus and flow, both mentally and physically. Our goggles are built to remove distractions and deliver total visual clarity, so riders can stay locked in and confident from start to finish.

When your vision is clear, your ride becomes instinctive. That’s the FlowVision® difference.

What Sets Us Apart

  • Flow-Optimized Design: Developed from real motocross experience to keep riders focused, comfortable, and connected to the ride.

  • Crystal-Clear Vision: Advanced lens technology ensures clarity across changing light, track, and weather conditions.

  • Comfort & Durability: Lightweight, breathable frames paired with impact-resistant lenses that hold up to every roost and crash.

  • Performance-Focused Features: Anti-fog coatings, UV400 protection, triple-layer foam, and customizable fit systems give riders an edge on every lap.

Our Promise

At FlowVision®, we’re not just making goggles — we’re creating tools that help riders see, think, and perform with total confidence. Whether you’re chasing championships or chasing daylight, we’re with you every step of the way — because we ride too.

See Clear. Ride Hard. Live FlowVision®.

— The McBride Family

Mission Statement

Driven by Passion. Defined by Performance. Inspired by Riders.

At FlowVision®, our mission is built on a deep and genuine love for dirt bike, motocross, and BMX riding. Born from the track and rooted in community, we are committed to fueling creativity, innovation, and responsibility — to our employees, our customers, and the sport we love.

Every FlowVision® product is designed with purpose — combining cutting-edge technology, premium craftsmanship, and bold design to enhance both performance and style. Our goal is simple: to give riders gear that helps them see clearer, ride harder, and connect more deeply with every moment on the bike.

We push boundaries, inspire progression, and elevate the standard for what motocross and BMX equipment should be — gear built by riders, for riders.

What FlowVision® Means

Flow Vision /flō ˈviZHən/ (noun)
“A mental state of complete focus and immersion — where mind, body, and machine move as one. The pure enjoyment, control, and clarity that comes from being fully locked in to the ride — whether racing motocross or BMX.”